The Effect of CRM Outsourcing on Shareholder Value: A...

Management Science 2013 / 03 Vol. 59; Iss. 3

The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective

Kalaignanam, Kartik, Kushwaha, Tarun, Steenkamp, Jan-Benedict E. M., Tuli, Kapil R.
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Volume:
59
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.1120.1565
Date:
March, 2013
File:
PDF, 354 KB
english, 2013
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