Towards a Theory of Marketing

Journal of Marketing 1948 / 10 Vol. 13; Iss. 2

Towards a Theory of Marketing

Wroe Alderson and Reavis Cox
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Volume:
13
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1246823
Date:
October, 1948
File:
PDF, 528 KB
english, 1948
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