![](/img/cover-not-exists.png)
An Experiment on the Salience of Country-of-Origin in the Era of Global Brands
David K. Tse and Gerald J. GornVolume:
1
Year:
1993
Language:
english
Journal:
Journal of International Marketing
DOI:
10.2307/25048484
File:
PDF, 2.46 MB
english, 1993