An Experiment on the Salience of Country-of-Origin in the...

An Experiment on the Salience of Country-of-Origin in the Era of Global Brands

David K. Tse and Gerald J. Gorn
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
1
Year:
1993
Language:
english
Journal:
Journal of International Marketing
DOI:
10.2307/25048484
File:
PDF, 2.46 MB
english, 1993
Conversion to is in progress
Conversion to is failed