Can Advertising Copy Make FSI Coupons More Effective?

Journal of Marketing Research 1997 / 11 Vol. 34; Iss. 4

Can Advertising Copy Make FSI Coupons More Effective?

France Leclerc and John D. C. Little
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Volume:
34
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151965
Date:
November, 1997
File:
PDF, 2.79 MB
english, 1997
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