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Assessing the Role of Contingency Awareness in Attitudinal Conditioning with Implications for Advertising Research
Chris T. Allen and Chris A. JaniszewskiVolume:
26
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172667
Date:
February, 1989
File:
PDF, 2.97 MB
english, 1989