Do humour and threat work well together? The moderating effect of need for cognition in humorous threat persuasion advertisements
Yoon, Hye Jin, Mayer, James MarkVolume:
33
Year:
2015
Language:
english
Journal:
International Journal of Advertising
DOI:
10.2501/IJA-33-4-725-740
File:
PDF, 463 KB
english, 2015