Do humour and threat work well together? The moderating...

Do humour and threat work well together? The moderating effect of need for cognition in humorous threat persuasion advertisements

Yoon, Hye Jin, Mayer, James Mark
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Volume:
33
Year:
2015
Language:
english
Journal:
International Journal of Advertising
DOI:
10.2501/IJA-33-4-725-740
File:
PDF, 463 KB
english, 2015
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