Evolution of Supply Chain Management || Reverse Marketing,...

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Evolution of Supply Chain Management || Reverse Marketing, Consumer Value Networks and the New Brand Intermediaries

Chang, Yoon S., Makatsoris, Harris C., Richards, Howard D.
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Volume:
10.1007/b1
Year:
2004
Language:
english
DOI:
10.1007/0-306-48696-2_8
File:
PDF, 410 KB
english, 2004
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