Understanding the impact of brand colour on brand image: A...

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Pattern Recognition Letters 2015 / 6

Understanding the impact of brand colour on brand image: A preference disaggregation approach

Ghaderi, Mohammad, Ruiz, Francisco, Agell, Núria
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Language:
english
Journal:
Pattern Recognition Letters
DOI:
10.1016/j.patrec.2015.05.011
Date:
June, 2015
File:
PDF, 800 KB
english, 2015
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