The integration of manufacturing and marketing/sales...

Journal of Operations Management 2002 Vol. 20; Iss. 3

The integration of manufacturing and marketing/sales decisions: impact on organizational performance

Scott W. O’Leary-Kelly, Benito E. Flores
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Volume:
20
Year:
2002
Language:
english
Pages:
20
DOI:
10.1016/s0272-6963(02)00005-0
File:
PDF, 261 KB
english, 2002
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