From endorsement to celebrity co-branding: Personality transfer
Ambroise, Laure, Pantin-Sohier, Gaëlle, Valette-Florence, Pierre, Albert, NoelVolume:
21
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2014.7
Date:
May, 2014
File:
PDF, 207 KB
english, 2014