From endorsement to celebrity co-branding: Personality...

From endorsement to celebrity co-branding: Personality transfer

Ambroise, Laure, Pantin-Sohier, Gaëlle, Valette-Florence, Pierre, Albert, Noel
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Volume:
21
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2014.7
Date:
May, 2014
File:
PDF, 207 KB
english, 2014
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