Life-Style Segmentation with Tailored Interviewing

Journal of Marketing Research 1995 / 08 Vol. 32; Iss. 3

Life-Style Segmentation with Tailored Interviewing

Wagner A. Kamakura and Michel Wedel
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Volume:
32
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151983
Date:
August, 1995
File:
PDF, 1.25 MB
english, 1995
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