On the Heterogeneity of Demand

Journal of Marketing Research 1998 / 08 Vol. 35; Iss. 3

On the Heterogeneity of Demand

Greg M. Allenby, Neeraj Arora and James L. Ginter
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Volume:
35
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3152035
Date:
August, 1998
File:
PDF, 779 KB
english, 1998
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