Adolescents, advergames and snack foods: Effects of...

Adolescents, advergames and snack foods: Effects of positive affect and experience on memory and choice

Hernandez, Monica D., Chapa, Sindy
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Volume:
16
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527260903342761
Date:
April, 2010
File:
PDF, 197 KB
english, 2010
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