Rethinking the place brand: the interactive formation of...

Environment and Planning A 2015 / 06 Vol. 47; Iss. 6

Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding

Kavaratzis, Mihalis, Kalandides, Ares
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Volume:
47
Language:
english
Journal:
Environment and Planning A
DOI:
10.1177/0308518X15594918
Date:
June, 2015
File:
PDF, 388 KB
english, 2015
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