The Long-Term Impact of Promotions on Consumer Stockpiling...

Journal of Marketing Research 1998 / 05 Vol. 35; Iss. 2

The Long-Term Impact of Promotions on Consumer Stockpiling Behavior

Carl F. Mela, Kamel Jedidi and Douglas Bowman
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Volume:
35
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151852
Date:
May, 1998
File:
PDF, 2.44 MB
english, 1998
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