Guest Editorial: Psychometric Methods in Marketing...

Journal of Marketing Research 1995 / 11 Vol. 32; Iss. 4

Guest Editorial: Psychometric Methods in Marketing Research: Part I, Conjoint Analysis

J. Douglas Carroll and Paul E. Green
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Volume:
32
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3152174
Date:
November, 1995
File:
PDF, 1.47 MB
english, 1995
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