![](/img/cover-not-exists.png)
Nostalgia and brands: a sweet rather than a bitter cultural evocation of the past
Kessous, AurélieVolume:
31
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2015.1088889
Date:
November, 2015
File:
PDF, 620 KB
english, 2015