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An Examination of Social Media Marketing in China: How do...

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An Examination of Social Media Marketing in China: How do the Top 133 Hotel Brands Perform on the top four Chinese Social Media Sites?

Denizci Guillet, Basak, Kucukusta, Deniz, Liu, Lu (Lucy)
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Language:
english
Journal:
Journal of Travel & Tourism Marketing
DOI:
10.1080/10548408.2015.1064337
Date:
August, 2015
File:
PDF, 467 KB
english, 2015
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