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The Roles of a Spokesperson and Brand-Message Congruity in Advertising Effectiveness of Coffeehouse Brands
Yoon, Donghwan, Kim, Youn-KyungVolume:
16
Language:
english
Journal:
Journal of Quality Assurance in Hospitality & Tourism
DOI:
10.1080/1528008X.2014.988778
Date:
October, 2015
File:
PDF, 401 KB
english, 2015