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Segmenting Hotel Customers Based on Rate Fences Through...

Segmenting Hotel Customers Based on Rate Fences Through Conjoint and Cluster Analysis

Denizci Guillet, Basak, Guo, Yuanyuan, Law, Rob
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Volume:
32
Journal:
Journal of Travel & Tourism Marketing
DOI:
10.1080/10548408.2015.1063825
Date:
October, 2015
File:
PDF, 543 KB
2015
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