Segmenting Hotel Customers Based on Rate Fences Through Conjoint and Cluster Analysis
Denizci Guillet, Basak, Guo, Yuanyuan, Law, RobVolume:
32
Journal:
Journal of Travel & Tourism Marketing
DOI:
10.1080/10548408.2015.1063825
Date:
October, 2015
File:
PDF, 543 KB
2015