Winning the Battle but Losing the War: The Psychology of...

Journal of Marketing Research 2011 / 11 Vol. 48; Iss. SPL

Winning the Battle but Losing the War: The Psychology of Debt Management

Amar, Moty, Ariely, Dan, Ayal, Shahar, Cryder, Cynthia E, Rick, Scott I
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Volume:
48
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.48.SPL.S38
Date:
November, 2011
File:
PDF, 838 KB
2011
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