Designs of Discrete Choice Set Experiments for Estimating...

Designs of Discrete Choice Set Experiments for Estimating Both Attribute and Availability Cross Effects

Andreas G. Lazari and Donald A. Anderson
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Volume:
31
Journal:
Journal of Marketing Research
DOI:
10.2307/3152224
Date:
August, 1994
File:
PDF, 420 KB
1994
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