Special Issue on Innovation and New Products || Editorial:...

Special Issue on Innovation and New Products || Editorial: Issues and Opportunities in New Product Development: An Introduction to the Special Issue

Jerry Wind and Vijay Mahajan
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Volume:
34
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3152060
Date:
February, 1997
File:
PDF, 1.76 MB
english, 1997
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