MARKETING OF HIGH-TECHNOLOGY PRODUCTS AND INNOVATIONS ||...

The Journal of Marketing Theory and Practice 2003 / SUM Vol. 11; Iss. 3

MARKETING OF HIGH-TECHNOLOGY PRODUCTS AND INNOVATIONS || INTRODUCTION TO THE SPECIAL ISSUE: MARKETING OF HIGH-TECHNOLOGY PRODUCTS AND INNOVATIONS

Jakki J. Mohr and Nader H. Shooshtari
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Volume:
11
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/23232653
Date:
January, 2003
File:
PDF, 1.64 MB
english, 2003
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