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Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consumers' Evaluations of Packaged Food Products and Restaurant Menu Items
John C. Kozup, Elizabeth H. Creyer and Scot BurtonVolume:
67
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30040520
Date:
April, 2003
File:
PDF, 2.71 MB
english, 2003