The Squeaky Wheel Gets the Grease—An Empirical Analysis of...

Marketing Science 2015 / 09 Vol. 34; Iss. 5

The Squeaky Wheel Gets the Grease—An Empirical Analysis of Customer Voice and Firm Intervention on Twitter

Ma, Liye, Sun, Baohong, Kekre, Sunder
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Volume:
34
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2015.0912
Date:
September, 2015
File:
PDF, 866 KB
english, 2015
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