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The Marketing and Entrepreneurship Interface || Marketing Mix Factors as Moderators of the Corporate Entrepreneurship-Business Performance Relationship - A Multistage, Multivariate Analysis
Hilton Barrett, Joseph L. Balloun and Art WeinsteinVolume:
8
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/40469993
Date:
January, 2000
File:
PDF, 1.68 MB
english, 2000