Managing consumer expectations of low‐margin, high‐volume...

Journal of Services Marketing 1995 / 03 Vol. 9; Iss. 1

Managing consumer expectations of low‐margin, high‐volume services

Clow, Kenneth E., Beisel, John L.
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Volume:
9
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876049510079871
Date:
March, 1995
File:
PDF, 52 KB
english, 1995
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