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Increasing the persuasiveness of a service guarantee: the role of service process evidence
Marmorstein, Howard, Sarel, Dan, Lassar, Walfried M.Volume:
15
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876040110387935
Date:
April, 2001
File:
PDF, 116 KB
english, 2001