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Branded Marketing Events: A Proposed “Experiential Needs-Based” Conceptual Framework
Altschwager, Teagan, Goodman, Steve, Conduit, Jodie, Habel, CullenVolume:
19
Language:
english
Journal:
Event Management
DOI:
10.3727/152599515X14386220874887
Date:
October, 2015
File:
PDF, 161 KB
english, 2015