Strategic hybrid orientation between market orientation and...

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Journal of Strategic Marketing 2015 / 10

Strategic hybrid orientation between market orientation and brand orientation: guiding principles

M’zungu, Simon, Merrilees, Bill, Miller, Dale
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Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2015.1076880
Date:
October, 2015
File:
PDF, 956 KB
english, 2015
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