Strategic marketing in a changing environment ‐ are the new...

International Journal of Educational Management 1998 / 06 Vol. 12; Iss. 3

Strategic marketing in a changing environment ‐ are the new UK universities in danger of being “stuck in the middle”?

Julia Bakewell, Catherine, Gibson‐Sweet, Monica Frances
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Volume:
12
Language:
english
Journal:
International Journal of Educational Management
DOI:
10.1108/09513549810209095
Date:
June, 1998
File:
PDF, 73 KB
english, 1998
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