Strategic and organisational challenges in the integrated...

Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision

Maria Vernuccio, Federica Ceccotti
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Year:
2015
Language:
english
Journal:
European Management Journal
DOI:
10.1016/j.emj.2015.09.001
File:
PDF, 513 KB
english, 2015
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