Marketing Models and the Lucas Critique
van Heerde, Harald J., Dekimpe, Marnik G., P. Putsis, WilliamVolume:
42
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.42.1.15.56888
Date:
February, 2005
File:
PDF, 71 KB
english, 2005