Base-Rate Information in Consumer Attributions of Product-Harm Crises
Lei, Jing, Dawar, Niraj, Gürhan-Canli, ZeynepVolume:
49
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.10.0197
Date:
June, 2012
File:
PDF, 143 KB
english, 2012