ALLIANCES DE MARQUES

Décisions Marketing 1994 / 01-04 Iss. 1

ALLIANCES DE MARQUES

ROBERT W. RUECKERT, AKSHAY R. RAO and CHRISTOPHE BENAVENT
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Journal:
Décisions Marketing
DOI:
10.2307/40592882
Date:
January, 1994
File:
PDF, 1.40 MB
1994
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