Brand choice model selection based on consumers’...

Brand choice model selection based on consumers’ multicriteria preferences and experts’ knowledge

Nikolaos F. Matsatsinis, Andreas P. Samaras
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Volume:
27
Year:
2000
Language:
english
Pages:
19
DOI:
10.1016/s0305-0548(99)00114-8
File:
PDF, 227 KB
english, 2000
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