Does sexual-stimuli intensity and sexual self-schema...

Australasian Marketing Journal (AMJ) 2015 / 08 Vol. 23; Iss. 3

Does sexual-stimuli intensity and sexual self-schema influence female consumers' reactions toward sexualised advertising? An Australian perspective

Wyllie, Jessica, Carlson, Jamie, Rosenberger, Philip J.
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Volume:
23
Language:
english
Journal:
Australasian Marketing Journal (AMJ)
DOI:
10.1016/j.ausmj.2015.06.004
Date:
August, 2015
File:
PDF, 329 KB
english, 2015
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