Impacts of knowledge on online brand success: an agent-based model for online market share enhancement
Jiang, Guoyin, Tadikamalla, Pandu R., Shang, Jennifer, Zhao, LingLanguage:
english
Journal:
European Journal of Operational Research
DOI:
10.1016/j.ejor.2015.07.051
Date:
July, 2015
File:
PDF, 2.04 MB
english, 2015