Direct Marketing, Indirect Profits: A Strategic Analysis of...

Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design

Wei-yu Kevin Chiang, Dilip Chhajed and James D. Hess
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Volume:
49
Language:
english
Journal:
Management Science
DOI:
10.2307/822581
Date:
April, 2003
File:
PDF, 745 KB
english, 2003
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