Recurring Goals and Learning: The Impact of Successful...

Journal of Marketing Research 2011 / 04 Vol. 48; Iss. 2

Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior

Drèze, Xavier, Nunes, Joseph C
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Volume:
48
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.48.2.268
Date:
April, 2011
File:
PDF, 580 KB
english, 2011
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