Mathematical Models of Attitude Change: Change in Single Attitudes and Cognitive Structureby John E. Hunter; Jeffery E. Danes; Stanley H. Cohen
Review by: James B. WileyVolume:
24
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151515
Date:
May, 1987
File:
PDF, 518 KB
english, 1987