The Dark Side of Long-Term Relationships in Marketing...

Journal of Marketing Research 1999 / 02 Vol. 36; Iss. 1

The Dark Side of Long-Term Relationships in Marketing Services

Kent Grayson and Tim Ambler
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Volume:
36
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151921
Date:
February, 1999
File:
PDF, 1.20 MB
english, 1999
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