The 2004 AMA Definition of Marketing and Its Relationship...

The Journal of Marketing Theory and Practice 2004 / FALL Vol. 12; Iss. 4

The 2004 AMA Definition of Marketing and Its Relationship to a Market Orientation: An Extension of Cooke, Rayburn, & Abercrombie (1992)

Jenny Darroch, Morgan P. Miles, Andrew Jardine and Ernest F. Cooke
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
12
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/40470175
Date:
January, 2004
File:
PDF, 1.35 MB
english, 2004
Conversion to is in progress
Conversion to is failed