Adoption Correlates and Share Effects of Electronic Data...

Journal of Marketing 1992 / 04 Vol. 56; Iss. 2

Adoption Correlates and Share Effects of Electronic Data Interchange Systems in Marketing Channels

Ramon O'Callaghan, Patrick J. Kaufmann and Benn R. Konsynski
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Volume:
56
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1252041
Date:
April, 1992
File:
PDF, 477 KB
english, 1992
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