Part 1 || Optimal Multi-Period Advertising Budget...

Part 1 || Optimal Multi-Period Advertising Budget Allocation within a Competitive Environment

Fred S. Zufryden
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Volume:
26
Language:
english
Journal:
Operational Research Quarterly (1970-1977)
DOI:
10.2307/3008308
Date:
November, 1975
File:
PDF, 307 KB
english, 1975
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