Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship
Frank M. Bass, Norris Bruce, Sumit Majumdar and B. P. S. MurthiVolume:
26
Language:
english
Journal:
Marketing Science
DOI:
10.2307/40057048
Date:
March, 2007
File:
PDF, 3.86 MB
english, 2007