Marketing Orientation in the Service of Incoming Tourism

European Journal of Marketing 1986 / 07 Vol. 20; Iss. 7

Marketing Orientation in the Service of Incoming Tourism

Greenley, Gordon E., Matcham, Alan S.
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Volume:
20
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EUM0000000004657
Date:
July, 1986
File:
PDF, 349 KB
english, 1986
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