Trade-Off Aversion as an Explanation for the Attraction...

Journal of Marketing Research 2009 / 02 Vol. 46; Iss. 1

Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study

Hedgcock, William, Rao, Akshay R
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Volume:
46
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.46.1.1
Date:
February, 2009
File:
PDF, 576 KB
english, 2009
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