Can Corrective Ad Statements Based on U.S. v....

Journal of Public Policy & Marketing 2010 / 11 Vol. 29; Iss. 2

Can Corrective Ad Statements Based on U.S. v. Philip Morris USA Inc . Affect Consumer Beliefs About Smoking?

Tangari, Andrea Heintz, Kees, Jeremy, Andrews, J. Craig, Burton, Scot
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Volume:
29
Language:
english
Journal:
Journal of Public Policy & Marketing
DOI:
10.1509/jppm.29.2.153
Date:
November, 2010
File:
PDF, 1.33 MB
english, 2010
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